THE FRAMEWORK THAT UNDERPINS OUR THINKING
Why do some people seem capable of achieving anything they set their mind to whilst others fall short of their goals or fail to fulfil their potential? Why do some s teams achieve consistently high performance over a long period whilst others only manage to raise their game occasionally? Why do some companies achieve significant and sustainable growth whilst others under-deliver against their high expectations?
We were keen to understand why some people and businesses are ‘stretchier’ than others, so we embarked on some extensive research and conducted interviews with a range of experts. The findings were so interested we captured them in a book and created our STRETCHONOMICS framework.
STRETCHONOMICS™ is the discipline of defining and aligning stretch ambitions with stretch commitment and action
Success and growth come from working these dimensions together, avoiding gaps opening up between an aspirational target and the behaviour & resourcing to deliver it.
WE GET OUR CLIENTS IN THE STRETCH ZONE AND KEEP THEM THERE
Our 20+ years of experience helping big businesses and brands combined with extensive research of success & failure for our book, have helped to identify the 7 dimensions that drive successful growth We use this intuitive framework to diagnose the barriers to Stretch and to identify and define the necessary drivers for its success - each unique to an individual client challenge. It helps to ensure our client’s brand / marketing / business / sustainability ambitions are aligned with the commitment, resources, activities and capabilities needed to deliver them. If just one of these is out of whack, chances of success are severely compromised.