WE HELP ADDRESS THE MOST COMMON SUSTAINABILITY & GROWTH CHALLENGES
HOW WE THINK ABOUT SUSTAINABILITY
A CORE FOCUS...
All businesses have the potential and the need to have a more positive impact on people and the planet
The need for growth is at odds with most sustainability commitments but the two must be integrated
AN OPPORTUNITY NOT A THREAT...
When done well, sustainability can help drive growth
It’s an opportunity to differentiate vs the competition
A NEED FOR SPEED...
There is a need to act with urgency to gain an advantage
You have to start now because it takes time
NOT EVERYTHING SUSTAINABILITY-RELATED IS INTERESTING TO THE OUTSIDE WORLD...
‘Iceberg’ thinking is needed to differentiate high impact vs high interest activities
You need to do more stuff ‘below the waterline’ to avoid the threat of greenwashing
COLLABORATION & PARTNERSHIP
Nobody is an expert in everything sustainability related – you need to work together
Sustainability should be the responsibility of everyone in a business
IMPACT - WHAT TO DO
STRATEGY - WHERE TO FOCUS
Where within sustainability do we need to focus & how committed are we to doing so?
Not everything is interesting to everyone & not everything makes a difference
CAPABILITY - WHERE IS IT?
FINANCIALS - WHO PAYS?
Where are the sustainability experts – do they even exist?
How to maintain margins if the consumer won’t / can’t pay for it?
INTEGRATION - WHERE TO DO IT?
How and where in the organisation do we manage it?
METRICS - HOW TO MEASURE
How to measure what matters?