![sustainability.jpg](https://static.wixstatic.com/media/cf1952_7dc86c1991864657b813df7fbdb6fe1a~mv2.jpg/v1/fill/w_147,h_122,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/cf1952_7dc86c1991864657b813df7fbdb6fe1a~mv2.jpg)
WE HELP ADDRESS THE MOST COMMON SUSTAINABILITY & GROWTH CHALLENGES
![mangrove](https://static.wixstatic.com/media/cf1952_85589e370ccb4d019c9fef74edd8a462~mv2.png/v1/fill/w_494,h_494,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/mangrove.png)
HOW WE THINK ABOUT SUSTAINABILITY
A CORE FOCUS...
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All businesses have the potential and the need to have a more positive impact on people and the planet
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The need for growth is at odds with most sustainability commitments but the two must be integrated
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AN OPPORTUNITY NOT A THREAT...
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When done well, sustainability can help drive growth
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It’s an opportunity to differentiate vs the competition
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A NEED FOR SPEED...
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There is a need to act with urgency to gain an advantage
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You have to start now because it takes time
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​NOT EVERYTHING SUSTAINABILITY-RELATED IS INTERESTING TO THE OUTSIDE WORLD...
‘Iceberg’ thinking is needed to differentiate high impact vs high interest activities
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You need to do more stuff ‘below the waterline’ to avoid the threat of greenwashing
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COLLABORATION & PARTNERSHIP
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Nobody is an expert in everything sustainability related – you need to work together
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Sustainability should be the responsibility of everyone in a business
![arrows1 yellow.png](https://static.wixstatic.com/media/cf1952_42316b0bfc2e4a3b956db90c741c3c54~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/arrows1%20yellow.png)
![impact.png](https://static.wixstatic.com/media/cf1952_05231e6e574047c287fab26801148962~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/impact.png)
IMPACT - WHAT TO DO
STRATEGY - WHERE TO FOCUS
Where within sustainability do we need to focus & how committed are we to doing so?
Not everything is interesting to everyone & not everything makes a difference
![capability.png](https://static.wixstatic.com/media/cf1952_1251f51c865a459cac2b9f1fe4794e99~mv2.png/v1/fill/w_91,h_91,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/capability.png)
![finances.png](https://static.wixstatic.com/media/cf1952_9f1301db398d473d9d06b11157f4bb7b~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/finances.png)
CAPABILITY - WHERE IS IT?
FINANCIALS - WHO PAYS?
Where are the sustainability experts – do they even exist?
How to maintain margins if the consumer won’t / can’t pay for it?
![network1 yellow.png](https://static.wixstatic.com/media/cf1952_63bc5356f31f438f9cbaafd017151545~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/network1%20yellow.png)
INTEGRATION - WHERE TO DO IT?
How and where in the organisation do we manage it?
![metrics.png](https://static.wixstatic.com/media/cf1952_feab37c13f5846ee9705e2fb1a4ddbab~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/metrics.png)
METRICS - HOW TO MEASURE
How to measure what matters?