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WE HELP ADDRESS THE MOST COMMON SUSTAINABILITY & GROWTH CHALLENGES

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HOW WE THINK ABOUT SUSTAINABILITY

A CORE FOCUS...

All businesses have the potential and the need to have a more positive impact on people and the planet

The need for growth is at odds with most sustainability commitments but the two must be integrated

AN OPPORTUNITY NOT A THREAT...

When done well, sustainability can help drive growth

It’s an opportunity to differentiate vs the competition

A NEED FOR SPEED...

There is a need to act with urgency to gain an advantage

You have to start now because it takes time

​NOT EVERYTHING SUSTAINABILITY-RELATED IS INTERESTING TO THE OUTSIDE WORLD...

 

‘Iceberg’ thinking is needed to differentiate high impact vs high interest activities

You need to do more stuff ‘below the waterline’ to avoid the threat of greenwashing

 

COLLABORATION & PARTNERSHIP

Nobody is an expert in everything sustainability related – you need to work together

Sustainability should be the responsibility of everyone in a business

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IMPACT - WHAT TO DO

STRATEGY - WHERE TO FOCUS

Where within sustainability do we need to focus & how committed are we to doing so?

Not everything is interesting to everyone & not everything makes a difference

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CAPABILITY - WHERE IS IT?

FINANCIALS - WHO PAYS?

Where are the sustainability experts – do they even exist?

How to maintain margins if the consumer won’t / can’t pay for it?

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INTEGRATION - WHERE TO DO IT?

How and where in the organisation do we manage it?

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METRICS - HOW TO MEASURE

How to measure what matters?

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