ICONIC BEER BRAND
How to create a sustainability strategy and action plan that will drive Global brand growth and address the brand’s environmental footprint?
Explored & defined the role of sustainability in delivering the brand strategy
Reviewed the brand positioning and brand DNA to develop a range of potential authentic brand-led sustainability stories unique to the brand
Consumer research to identify & optimize lead route
Refocus of brand-led sustainability projects
Pipelines of activities to address Scope 3 carbon
Compelling ‘above the waterline’ story & activity