IN 2017 WE WROTE A BOOK ON SUCCESS & PERFORMANCE WHICH PRODUCED OUR STRETCHONOMICS FRAMEWORK. THIS UNDERPINS ALL OUR THINKING.
Businesses, teams and individuals really thrive when they balance their ambition and commitment – this allows them to step-change their performance.
We call this being in the STRETCH ZONE.
It applies to all types stretching goals – including Sustainability.
ACHIEVING ANY STRETCHING AMBITION REQUIRES A CONNECTED EFFORT – IT IS NEVER DUE TO A SINGLE THING
Our research and experience shows that a combination of 7 factors are responsible for getting individuals, teams or businesses into the Stretch Zone
WE APPLY OUR STRETCH FRAMEWORK TO SUSTAINABILITY
SCOPE - Defining what sustainability means for your brand / business
TARGET - Setting a sustainability vision and goal
RESOURCES - Aligning the ambition / plan with available resources
EXECUTION - Identifying the iconic brand-led initiatives above the waterline
COURAGE - War gaming potential threats and preparing potential responses
HUNGER - Aligning the organisation to deliver the strategy