![spring.jpg](https://static.wixstatic.com/media/cf1952_57a428ebe3d44acab5774a410f1f68b5~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/cf1952_57a428ebe3d44acab5774a410f1f68b5~mv2.jpg)
IN 2017 WE WROTE A BOOK ON SUCCESS & PERFORMANCE WHICH PRODUCED OUR STRETCHONOMICS FRAMEWORK. THIS UNDERPINS ALL OUR THINKING.
STRETCHONOMICS
THE BOOK
Businesses, teams and individuals really thrive when they balance their ambition and commitment – this allows them to step-change their performance.
We call this being in the STRETCH ZONE.
It applies to all types stretching goals – including Sustainability.
![stretch-zone-3.png](https://static.wixstatic.com/media/cf1952_506a31fd64694aaf9f6a26015a0cf946~mv2.png/v1/fill/w_445,h_440,al_c,lg_1,q_85,enc_auto/stretch-zone-3.png)
ACHIEVING ANY STRETCHING AMBITION REQUIRES A CONNECTED EFFORT – IT IS NEVER DUE TO A SINGLE THING
Our research and experience shows that a combination of 7 factors are responsible for getting individuals, teams or businesses into the Stretch Zone
![Stretch Framework](https://static.wixstatic.com/media/cf1952_9607713bb80144e7829b9bd81d41037a~mv2.png/v1/fill/w_76,h_74,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/stretchonomics%20Diagram.png)
WE APPLY OUR STRETCH FRAMEWORK TO SUSTAINABILITY
SCOPE - Defining what sustainability means for your brand / business
TARGET - Setting a sustainability vision and goal
RESOURCES - Aligning the ambition / plan with available resources
EXECUTION - Identifying the iconic brand-led initiatives above the waterline
COURAGE - War gaming potential threats and preparing potential responses
HUNGER - Aligning the organisation to deliver the strategy