OUR APPROACH TO STRATEGY

STRETCHING FOR SUCCESS

With resources under pressure, making smart choices is more important than ever. We help you pivot your business approach with strategies that balance performance today with sustainable growth in the long run.

HOW WE HELP

DRIVING SMARTER CHOICES

Helping teams navigate where and how to play for sustainable growth

STRETCHING PLAYS

Making disruptive yet achievable growth plans built for real-world execution

HARDWIRING PERFORMANCE

Building the foundations that empower the organisation to deliver strategies into market

CASE STUDY

CONSUMER GOODS BUSINESS

BUSINESS CHALLENGE

How to define the optimal 5-year category strategy for a new market, balancing long- and short-term value creation?

APPROACH

Clarified the ambition and role of the category within the wider market
Explored portfolio options and operating model implications
Identified key growth levers and prioritised focus areas

OUTCOME

Clear, aligned long-term ambition and focussed portfolio priorities
Dynamic strategy roadmap balancing investment, quick wins and brand building
Business & teams positioned for sustainable growth in a strategically important market

IN 2017 WE WROTE A BOOK ON SUCCESS & PERFORMANCE WHICH PRODUCED OUR STRETCHONOMICS FRAMEWORK. THIS UNDERPINS ALL OUR THINKING.