OUR APPROACH TO INNOVATION

TURNING POSSIBILITIES INTO PERFORMANCE

Innovation isn’t just about ideas. It’s about making the right choices and making them work in practice. We’ve reimagined innovation to maximise ROI and deliver market success again and again.

HOW WE HELP

FOCUSED STRATEGIES

Creating innovation blueprints aligned to future profit pools, internal growth and sustainability goals

BETTER ECOSYSTEMS

Redesigning innovation approaches for optimal performance - getting maximum impact from available resources

GAME-CHANGING PROPOSITIONS

Designing creative and commercially-grounded propositions that unlock sustained results

CASE STUDY

MULTI-BRAND BEAUTY & PERSONAL CARE COMPANY

BUSINESS CHALLENGE

How do we create a complete innovation ecosystem that puts successful innovation at the heart of our growth?

APPROACH

Helped to define the expectations for innovation
Reviewed past successes & failures
Explored several potential models of innovation and recommended the most fit for purpose option
Outlined implications for process, structure, resourcing, capabilities & strategy

OUTCOME

New innovation system launched across the business
Internal workstreams to implement the outlined building blocks