Innovation is needed in many categories and comes in many guises. We have helped clients as diverse as international companies working with governments and NGOs, national charities developing new fund raising models, and a professional photographer marketing his invention. However, the projects tend to fall into one of three categories:
Generating an innovation strategy for a brand, category, business unit or company - either extending or re-enforcing them.
Exploring the range of potential opportunities open to the organisation and scoping the implications they present.
Turning ideas or technology into commercially viable propositions for focused internal development.
Generating novel ideas and approaches that deliver customer / consumer relevance and differentiation, while remaining within business capability.
Assessing and benchmarking the skills and processes an organisation needs to innovate successfully.
Developing processes and systems for innovation management.