For a global food business, to identify and agree European-wide opportunities within a novel (to the business) snacking category and within this, to create and develop new product concepts for testing with consumers.
A strategy based on a clear framework and a series of NPD concepts that have progressed to technical feasibility and further validation testing ahead of a pan-European launch.
To review the market strategy of a global pharmaceutical company's smoking cessation brand, with a key focus on developing a clearer brand positioning and architecture, including a clear rationale and role for formats.
A redefinition of the category and a revised positioning within it that created novel opportunities for growth, drove brand architecture, NPD and communications, and future-proofed the brand against competition.
To help a global payments company develop a 3-5 year strategy for innovation in Europe and to develop some new product propositions to begin to fill the innovation pipeline with projects.
A clear and motivating strategy that is providing focus for the company's innovation efforts, a pipeline of 12+ concepts validated via research - several of which are being prepared for launch across Europe - plus the legacy of an innovation process that could be reused in future.
To help a leading multinational petrochemical company explore and assess potential applications and consumer benefits for a novel piece of technology and to recommend a lead route to focus on.
A range of compelling and feasible concepts, prioritised by consumer research, each with implications on development and marketing requirements that gave the internal teams a clear direction for project development - resulting in further development, investment and plans to engage with B2B partners.
To help an entrepreneur to develop and launch a super premium gin brand that would compete at the top-end of the spirits category and would be supported and respected by mixologists and the style bar community.
A successful, growing brand with a distinctive African provenance and an award-winning liquid that has strong distribution in the top-end on and off trade in UK, US and South Africa.
For a global agrochemicals company, to identify the market / consumer opportunity and to develop a distinctive brand positioning for a new weed-killer brand across Europe that would challenge the dominance of the 2 dominant players in the category by leveraging a new technology.
A distinctive brand that appeals to both consumers and retailers, achieving a market leadership position in UK within 12 months of launch, and with plans to roll-out to the rest of Europe.
To help a global drinks company launch a new type of non alcoholic drink in Africa - creating both a brand positioning and the reference point for consumers in the emerging category.
The brand was launched in East Africa selling 7m bottles in the first 4 months, with demand outstripping supply - there are now plans for further roll out to other markets in the region and into West Africa.
Helping a specific business unit within a multi-national petrochemical company to compare current innovation practices to a broad section of companies in parallel situations and industries - providing recommendations for improvement.
An objective assessment of the client's innovation capabilities and efforts. Proprietary models developed from a far reaching benchmarking study allowed them to identify actions for improvement and their implications - these included a new approach to resourcing projects, changes in management behaviours and alignment of investment against growth opportunities.
To pragmatically review and critique the approach to innovation employed by a beverage company in order to help them increase their chances of in-market success.
A set of clear and actionable recommendations addressing all aspects of the innovation approach, organisational structure and stakeholder expectation, most of which have been implemented by the client with others to follow.
To help a global energy company to develop a comprehensive set of innovation best practice processes, tools and structures by leveraging the best internal approaches and external best in class thinking.
An innovation capability programme with all supporting tools and processes that has been rolled-out across the business and is being used in both B2B and B2C situations to streamline and improve the way innovation is approached.